TheWineryCRM ™ product lets you see the Whole Customer. It will help you use people, processes, and technology to gain insight into the behavior and value of customers. This insight allows for improved customer service, sales pipeline management and forecasting, call center management, added cross-sell and upsell opportunities, execution and measurement of marketing campaigns, streamlined sales and marketing processes, improved customer profiling and targeting, reduced costs, and increased customer loyalty and overall profitability.

Highly advanced and yet simple to use, TheWineryCRM™ utilizes Microsoft Dynamics NAV, CRM and RMS technology, compiling information from all data sources, and giving a comprehensive real-time view of customer relations, retail point-of-sales, wine club memberships and activities, facility operations and management, and accounting.